belonging

Client: Innellea / belonging
Year: 2025
Services: Branding, Corporate Design, Music Packaging, Applications across digital and physical touchpoints)
Role: Art Directon, Graphic Designer

For Innellea’s newly launched label belonging—a self-founded imprint where music, art, and community converge—we developed the complete visual identity of the brand. This encompassed the branding, the full corporate design, and its seamless application across various media, including music packaging.

Innellea is a German live act, DJ, and producer known for his richly melodic techno sound that combines cinematic textures with driving rhythms. Since emerging around 2019, he gained recognition for releases on prestigious labels like Afterlife, Innervisions, and Diynamic, and for conceptual live productions such as Distorted Youth and Five Phases. 

In May 2025, he unveiled belonging alongside the debut single “Inside Your Mind”—a collaboration with Carlo Whale and TH:EN. The release embodies the label’s ethos of introspection, connection, and unity through immersive rhythm and communal energy.

Logo

Logotype

Brand mark

Typography

Primary Font

Light

Bold

Colors

Primary Colors

Pantone 440C
C75 M65 Y65 K80
R30 G30 B28
#1E1E1C

Pantone C
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF